01
Titles and descriptions
Every page gets a title and description that say what you do and where, written for the searches your customers actually make.
SEO · Ottawa
SEO in Ottawa, done once and done properly.
We set your website up so search engines and AI assistants can read it, understand it and show it to the right people. It is a one-time package, built into every site we make. There is no monthly retainer.
What's included
What the SEO package covers
These are the technical foundations that decide whether a site can be found. We do them once, as part of the build.
02
Structured data
Your business name, location, services and common questions are marked up in the format search engines read directly.
03
Sitemap and robots.txt
A sitemap that lists every page worth indexing, and a robots.txt that tells search engines and AI crawlers what to read.
04
Speed on phones
Images compressed and pages built to load quickly on a mobile connection, where most local searches happen.
05
Clean page structure
One clear topic per page, with headings in order and links between related pages, so each page can be matched to a search.
06
Redirects from old addresses
When a site is rebuilt, the old page addresses are pointed at the new ones, so links and search results that still use them keep working.
Why Poki Labs
Why a one-time package
Most of what makes a site findable is set when it is built. We do that work once and do not bill for it every month.
No monthly retainer. The setup is part of the build, and it stays in place.
No ranking promises. Where you appear also depends on your content and your competitors, and nobody outside Google controls that.
The same people who build the site do the SEO, so nothing is bolted on afterwards.
We ran this process on our own site: compressing a few oversized images took the home page from about 4.7 MB to 1.7 MB.
Selected work
Websites we've built
Search setup is part of every site we build. Here are four of them.
How it works
From problem to shipped, in four clear steps.
STEP 01
Scope
We dig into the actual problem and map the fastest, cleanest path to a fix. Fixed quote, no surprises.
STEP 02
Design
Wireframes to polished UI. You see it and sign off before a line of production code is written.
STEP 03
Build
We ship in focused sprints with working previews along the way — you're never left guessing.
STEP 04
Run
Launch, host, monitor and improve. We don't disappear the day it goes live.
Questions
Asked before every project
Do you offer monthly SEO plans?
No. SEO is a one-time package: we set the site up properly when we build it. We don't sell an ongoing monthly service.
Will my site reach the top of Google?
We can't promise a position, and nobody honestly can. We make sure search engines can read your site, understand what you offer and where, and load it quickly. Rankings also depend on your content, your reviews and your competition.
What does optimizing for AI mean?
AI assistants read websites much as search engines do. Clear page structure, structured data and a robots.txt that lets their crawlers in make it more likely your business is described accurately when someone asks an assistant.
What can I do myself after launch?
Keep your Google Business Profile accurate, ask customers for reviews, and keep the content on your site current. Those have the biggest effect on local results, and none of them needs a developer.
How much does it cost?
It depends on the scope, so every project is quoted individually. The quote is fixed: you know the full price before any work starts, and it only changes if the scope does. Hosting starts at $10 a month. Prices are in Canadian dollars, before tax.
How do we get started?
Tell us what you need through the project form, by email or by phone. We reply within one business day with a plan and a fixed quote. There's no obligation.
Let's talk
Want a site that can
be found?
Tell us about your business and your current site. We'll reply within one business day with a plan and a fixed quote.